Boltbox
Category
Web Design
Deliverables
Responsive Web Prototype
for Desktop
Design Challenge
Using a brand guide designed by one of your peers and a random persona, create a product that aligns with both. You may not relate to the individual in your given persona, or prefer the brand guide you are assigned. However, you must empathize with this person and design a website that effectively resonates with them.
Creative Solution
The persona I was given, Chloe, is described as an adrenaline junkie who has a passion for fixing and racing cars. The brand guide I was assigned is bold and vibrant with circular visuals. Based on these characteristics, I created Boltbox, a subscription service offering monthly personalized boxes of all the best energy drinks. To create an engaging user experience, I designed a dynamic website featuring bold typography, looping animations, and rounded elements that reinforce the brand’s energetic and playful personality. The site allows users to customize their own box, shop by brand, and explore a diverse selection of flavors.
