Creation Care
Design Challenge
Team with the PLNU Office of Sustainability to promote Creation Care Week. The goal is to engage the PLNU campus community, spark conversation, create awareness, and inspire action around topics we all care about. Use Design Thinking’s human-centered research approaches and methods to create a climate change awareness campaign focusing on the things we all care about and how climate change is impacting these things. Explain what is currently being done collectively to mitigate climate change and share actions individuals can take. Use social science research findings to effectively communicate about climate change in a polarized world.
Category
Campaigns
Deliverables
Banner (24” x 72”), Takeaway Card, Instagram Graphic
Creative Solution
The research topic I chose was food waste. My process began with exploring creative ways to use food as numerical information. The apples featured in the design symbolize the statistic that one-third of all food produced gets wasted. I incorporated bold colors and strong typography to evoke a sense of urgency towards the issue. As a takeaway item, I designed recipe cards that offer innovative ways to repurpose common kitchen leftovers into new, delicious meals. The environmental effects of food waste are shocking, but the efforts we can make are within reach. Overall, my goal was to raise awareness and encourage people to adopt changes in their daily lives that will contribute to a greater outcome.
