SUNSET CLIPS CLASSIC
Category
Campaigns
Deliverables
2 Posters (11” x 17”), Instagram Graphic, Landing Page, Tote Bag
Design Challenge
Design a cohesive event identity across media that promotes Sunset Clips Classic, a student surf film contest at PLNU. It must appeal to the student body and showcase the event’s happenings. The identity must pull inspiration from 80s/90s surf culture.
Creative Solution
I drew inspiration from vintage surf magazines to design a set of posters that pull from the iconic surfboard designs of the 80s/90s. This era was defined by vibrant colors, dynamic gradients, and checkerboard patterns, all of which I incorporated to create an authentic, retro feel. To ensure clarity and engagement for quick viewers, I chose to structure the layout and typography in a bold manner. The poster designs were then adapted for various digital formats, including web and social media applications. All surf photography featured in the project was shot by fellow PLNU student, Evan Olbricht.
