AMERICAN FORESTS
Category
Paid Media
Deliverables
3 Sets of Static Assets & a Carousel (1:1, 9:16, 1.91:1)
Design Challenge
Create several sets of paid media assets for Meta platforms. The basis of the campaign is to perform a scaling test to grow American Forests’ target audiences. Focus on keeping the messaging broad, yet relevant to the American Forests mission, values, and brand. Please note that the third set of static assets shown are from a different campaign. This campaign was aimed to encourage donations during the Giving Tuesday season.
Creative Solution
In order to rein in a broader audience, I highlighted content that spoke to the majority of environmentalists. As for the visual strategy, I utilized a minimalist approach that aligns with the American Forests brand while emphasizing only the most essential information, compelling viewers to learn more. My creative process for the Giving Tuesday assets was similar. I chose approachable imagery and messaging that depict real environmental action, demonstrating to potential donors that their contributions to American Forests will make a meaningful impact.
