MINT SPORT
Category
Paid & Organic Media
Deliverables
Paid Media: 2 Sets of Assets (1:1, 9:16, 1.91:1)
Organic Media: 3 Static Graphics & 3 Carousel Graphics (3:4)
Design Challenge
Create several sets of paid and organic media assets for Meta platforms. The objective is to target two distinct audiences: the “Pickleball Enthusiasts” searching for technical performance equipment, as well as the “Lifestyle Player” seeking high-quality gear that elevates their court aesthetic. The visual narrative should follow the Mint Sport brand identity and connect with the growing pickleball community.
Creative Solution
For the “Pickleball Enthusiasts” audience, I focused more on technical content, showcasing product features and action imagery. For the “Lifestyle Player” audience, I toned down the technicality and emphasized the trend-forward designs that set Mint Sport products apart from their competitors. While maintaining the visual identity of the brand, I made sure to implement engaging photography, pops of color, and clean type to further capture the attention of pickleball players looking to upgrade their equipment.
